Cognition & Craft explores the cognitive psychology behind ingenious tools in traditional and modern crafts—from cooking & woodworking to art & software.

It’s written by Gideon Goldin, a cognitive scientist turned user-experience designer living in Cambridge, Massachusetts. He currently heads design at Tamr. He serves as advisor to Empirical, prior to which he consulted for Google, Stack Education, Praetorian, the Department of Veterans Affairs, and Sally Mann.

Gideon also enjoys speaking about design. He has given talks at Brown, Bentley University, MIT, UMass Dartmouth, The Startup Institute, and software organizations around Boston. In his spare time, he enjoys experimenting with conceptual software and building traditional furniture by-hand.