Gideon Goldin is a cognitive scientist turned user-experience designer living in Cambridge, Massachusetts.

He is a startup advisor and speaks about data visualization, prototyping and design ethics. He makes conceptual software as well as traditional, Shaker-inspired furniture. Currently Gideon heads design at Tamr.

These are his thoughts on the psychology behind the ingeniously-designed objects in both traditional and modern crafts—from cooking & woodworking to art & software.